How Prose Personalizes Your Shampoo: What to Expect From a Custom Formula

One-line answer: Prose creates a custom shampoo by combining a detailed hair and lifestyle consultation with a formulation engine and hair-science review to pick ingredients and concentrations for your goals.

How the Prose personalization process works

Prose starts with a short online consultation that asks about your hair, scalp, lifestyle, and goals. That information drives a custom formula rather than a one-size-fits-all product.

Key consultation factors:

• Hair type and texture, for example straight, wavy, curly, coily
• Hair concerns, like frizz, breakage, color protection, scalp oiliness
• Scalp condition and sensitivity
• Lifestyle details: frequency of washing, heat styling, sun exposure
• Product preferences: fragrance-free, vegan, or ingredient avoidances

The questionnaire usually takes 2 to 5 minutes. Prose uses those answers to select base surfactants, conditioning agents, and actives that best match your input.

What goes into your customized formula

After consultation, Prose builds a formula from a palette of ingredients chosen for safety, efficacy, and sensory experience. Ingredients are combined to address both immediate feel and long-term hair health.

Typical ingredient categories used:

• Mild surfactants for cleansing without stripping
• Conditioning polymers and natural oils for smoothness and slip
• Protein and strengthening agents for damage repair
• Soothing botanicals and moisturizers for scalp balance

Prose also offers fragrance-free or low-fragrance options, and you can request ingredients to avoid if you have sensitivities.

How Prose ensures your formula is appropriate

Formulations are reviewed by hair scientists or formulators to match your targets. The brand may adjust ingredient concentrations to keep products effective while minimizing irritation.

What that means for you:

• A formula focused on curl hydration will use more humectants and gentle conditioning agents
• A formula for color-treated hair will emphasize lower pH and color-safe surfactants
• Scalp concerns will shift the balance toward soothing actives and lighter oils

Using and updating your custom shampoo

Start with Prose's recommended frequency and pair it with the matching conditioner and targeted treatments for best results. Track how your hair responds over 2 to 4 washes.

When to update your formula:

• Seasonal changes in humidity or temperature
• New hair goals, for example transitioning to natural color or growing hair longer
• Changed scalp condition, like increased oil or sensitivity

If you want quicker answers, save the consultation summary and retake it when major changes happen. That helps Prose recommend an updated formula that fits your hair now.