Prose vs Function of Beauty for Curly Hair: Which Custom Shampoo Should You Choose?

Quick verdict: Both brands offer personalized shampoos, but Prose leans toward hair-science driven, ingredient-focused customization while Function of Beauty emphasizes modular add-ins and colorful personalization. Choose based on whether you want formulation depth or mix-and-match features.

How each brand personalizes

Prose uses a consultation to build a specific formula from a curated ingredient palette. The outcome is a single bottle tailored to your hair type, scalp, and lifestyle.

Function of Beauty also uses a quiz, but the experience centers on selecting targeted add-ins and scent/color options, producing a blend of base formula plus chosen boosters.

What that means for curl care:

• Prose: adjustments in surfactants, humectants, and conditioning actives to support curl hydration and definition
• Function of Beauty: visible boosters like curl-defining or anti-frizz additives layered onto a standard base

Ingredients and curl-focused benefits

Curly hair benefits from gentle cleansing, moisture retention, and slip for detangling.

• Prose often prioritizes ingredient selection and concentration to address frizz, porosity, and scalp health directly
• Function of Beauty offers targeted boosters that can be effective for curl definition, depending on which options you select

Considerations for curls:

• Look for shampoos with mild surfactants and humectants such as glycerin or panthenol
• Avoid formulas that over-strip or contain heavy silicones if you prefer clean buildup-free hair
• If you have protein-sensitive curls, watch for high-protein formulations in either brand

Price, subscription, and flexibility

Both brands sell via direct-to-consumer channels with subscription options. Pricing varies by bottle size and frequency. Subscriptions let you update your profile or pause deliveries.

Decision points:

• If you want fine-grained control over ingredient types and concentrations, Prose may be the better fit
• If you prefer a highly visual, modular product with scent and color personalization, Function of Beauty may appeal more

How to choose for your curls

1. List your top curl priorities: hydration, frizz control, volume, color care
2. Check ingredient highlights and booster options against those priorities
3. Start with a single bottle or sample, track results for 3 to 6 washes, and adjust

If you need professional guidance, consult a stylist familiar with your curl pattern and share the brands' ingredient lists. That will help you pick the custom option most likely to deliver the curl results you want.