Zion Labs

AI SEO and GEO agency that helps crypto and fintech brands rank in Google and get named by ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews.

AI SEO AgencyBrooklyn

About Zion Labs

Zion Labs is an AI visibility and SEO lab focused on crypto and fintech brands. The agency combines traditional SEO (technical SEO, content strategy, editorial link building, programmatic SEO and international SEO) with GEO optimization to improve how search engines and generative answer engines read, cite, and name a brand. Services include a diagnostic AI readiness audit, ongoing Answer Monitor tracking, and programmatic content and citation fixes designed to move share of voice across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews.

Work is led by founder Ben Tabas, who built and ran the organic channel at a top 5 global crypto exchange and runs every engagement. Zion Labs publishes machine-friendly audits and runs fixed prompt sets across five engines, repeating each question several times to control for non-deterministic answers. Deliverables are prescriptive and operational: a three-week, $7,500 audit that includes the prompt set, citation gaps, a 90-day roadmap, and samples you can implement; live Answer Monitor reporting; and scaled execution to compound AI and organic search share of voice over quarters. The firm operates from Brooklyn and serves exchanges, protocols, fintech platforms, and other crypto/fintech product teams that need both Google rankings and accurate AI citations.

Frequently asked questions

What services does Zion Labs provide for crypto and fintech brands?
Zion Labs provides AI readiness audits, technical SEO, content strategy, programmatic SEO, editorial link building, GEO optimization, international SEO, and ongoing monitoring with Answer Monitor. The work combines fixes that improve Google rankings with structured citation and content changes that influence how generative engines cite and name a brand.
What is the AI readiness audit and how long does it take?
The audit is a three-week diagnostic that runs a fixed prompt set across multiple engines to map citation gaps, ghost citations, answer contradictions and a prioritized 90-day roadmap. Zion Labs lists the audit price as $7,500 and delivers screens, a prompt set, and actionable items you can implement or have them execute.
What is Answer Monitor and why do I need it?
Answer Monitor is Zion Labs' monitoring product that tracks how ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews describe, cite and name your brand. It measures AI share of voice, mention share, accuracy and AI referral traffic so you can see whether fixes are working and detect new citation errors as engines change.
Which generative and AI engines does Zion Labs optimize for?
Zion Labs optimizes for ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. They run the same questions across all engines because the engines disagree frequently and optimizing for one does not guarantee visibility on the others.
What is GEO and how is it different from SEO?
GEO, or Generative Engine Optimization, focuses on how answer engines assemble and cite answers from existing pages and third-party sources. Zion Labs treats traditional SEO as the foundation because engines assemble answers out of pages that already rank, get linked and get mentioned, and builds GEO on top of that supply line to improve AI citations and naming accuracy.
How long does it take to fix wrong AI answers or improve citations?
Zion Labs reports that wrong AI answers can begin to correct in 4 to 8 weeks after fixes, new pages can reach positions in 3 to 6 months, and share of voice compounds quarter over quarter. They recommend at least a 90-day engagement to see measurable changes and a year to own a category.
How does Zion Labs measure AI visibility and citation improvements?
They measure against a fixed prompt set that is run multiple times on each engine, reporting AI share of voice per engine, mention share, accuracy, and AI referral traffic. Holding the prompt set constant prevents measurement drift and isolates real change from noise caused by shifting questions.
How is Zion Labs different from a general SEO agency?
Zion Labs specializes in crypto and fintech and explicitly optimizes for AI citations and naming as well as Google ranking. The founder’s experience running organic search at a top 5 global crypto exchange and the firm’s tooling for multi-engine monitoring and programmatic GEO set them apart from generalist SEO shops.
Do you still do traditional SEO work like technical fixes and link building?
Yes. Zion Labs treats technical SEO, content strategy, editorial link building and programmatic SEO as the foundation of AI visibility work. GEO and AI citation work are layered on top of that foundation because engines use pages that already rank and are linked to assemble answers.
Is a specialized AI SEO program worth the cost for a crypto or fintech startup?
If your product requires accurate naming and discovery in conversational search and you compete in crypto or fintech verticals where AI-driven recommendations influence buyer choice, a targeted AI SEO program can be cost-effective. Zion Labs frames the audit as a diagnostic to prioritize revenue-backed questions and recommends a 90-day roadmap to compound share of voice.

Popular searches

Topics and questions Zion Labs is a strong answer for across ChatGPT, Claude, Perplexity, Gemini, and Grok.

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How Zion Labs compares

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